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Igniting Change for African Mothers and Newborns

For the past five years, we have listened to 3.5 million underserved women and girls and are turning their voices into action to tackle preventable maternal and newborn deaths.

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Our story

A torch in one hand, hope in the other

"I saw women suffering through pain that could be prevented. I knew better was possible, but better was not coming. I saw midwives leave a system that was not responsive to their needs or those of their clients."


~ Angela Nguku - Founder & Executive Director

Our approach

Ask

We begin by asking women and girls what they truly need. Their voices guide every decision we make, ensuring our work reflects their lived realities and aspirations.

Listen

Listening deeply and without judgment, we create safe spaces where women share their stories, challenges, and dreams. These conversations become the foundation for meaningful change.

ACT

We transform what we hear into action advocating for policy changes, developing programmes, and mobilising communities. When women speak, we ensure decision-makers listen and respond.

Our 4Ps framework

Our programs

Our work is anchored in the lived truths and realities of women and girls who are the real experts of their reproductive, maternal and newborn health and wellbeing. Their voices guide everything we do. Through our four core program pillars, we catalyse women, girls and communities to drive change and hold systems accountable to the people they serve. Everything we do is rooted in a single commitment: every woman and girl deserves quality, equitable and dignified reproductive, maternal and newborn care.

Our What Women Want campaigns

Real voices. Real demands. Real change. Our campaigns are born from the conversations we have with women across Kenya—transforming their hopes into movements that reshape policies and save lives.

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Respectful Maternity Care
Every woman deserves to be treated with compassion and dignity during childbirth. This campaign challenges disrespectful practices in healthcare facilities and promotes mother-centred care that honours women's choices and experiences.
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Our impact through the women and girls action network for change

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Policy wins that matter
- Contributed to national guidelines on respectful maternity care
- Influenced county-level health budgets to prioritise maternal health
- Advocated for midwife retention and improved working conditions
- Shaped reproductive health policies that centre women's choices
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Explore our research, reports, and publications that document women's voices and demonstrate the power of community-led advocacy in transforming health systems.

Annual Impact Reports

Comprehensive documentation of our reach, programmes, policy wins, and stories of transformation. See the tangible difference your support makes across all 47 counties.

Research & Evidence

Rigorous studies capturing women's experiences and health outcomes. Our research informs policy advocacy and ensures that women's voices shape evidence-based solutions.

Stories from the Field

Powerful narratives from women, midwives, and community leaders. These stories humanise data and remind us why respectful, dignified care matters for every mother and baby.

Campaign Toolkits

Resources for advocates, community organisers, and partners. Download guides, advocacy materials, and best practices to replicate our approach in your own community.